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Data & Analytics

Data enrichment: every added fact has a source and a date

Records get more useful when you add what you can learn elsewhere: the year a house was built, the age of the equipment you installed, the service zone an address falls in. Each added field is only as good as where it came from and how old it is, so enrichment keeps the source, the date and a rule for when to look again. Fields that nothing uses aren't added at all.
Discuss your systemSee where each field comes from ↓
Property · 14 Birch Lanefieldvaluesourceas ofYear built1994county recordMar 2026Floor area1,850 sq ftcounty recordMar 2026Water heater age9 yearsour job J-2012017 installService zoneEastside-2our maptodayOwner occupiedyescounty recordMar 2026Owner name(2019 value)county record2019expired · refresh dueHousehold incomepurchased listnot used for any decision · not stored

Four kinds of source

The closer a source is to your own work, the more you can trust it.

  1. 01

    Your own records

    Already yours, usually best

    Install dates, equipment from past jobs, payment history. Often the most valuable enrichment is joining what you already have.

    facts typed once by a technician and never checked.

  2. 02

    Public records

    Property and permit data

    Year built, size, ownership and permits, with the date the record was published.

    records that lag a sale by months.

  3. 03

    Purchased data

    Bought, with terms

    Company size or contact details from a provider, under a licence that says how long you may keep it.

    fields bought because they were offered.

  4. 04

    Derived

    Calculated from the rest

    Equipment age from an install date, service zone from an address.

    derived fields that outlive the facts they came from.

Each field earns its place

A field is added only if something uses it, and each has a refresh rule.
Year builtCounty record, checked yearlyEstimating equipment age before the first visit
Water heater ageOur job history, updated on every jobReplacement timing and plan offers
Service zoneOur map, when the address changesRouting and scheduling
Owner occupiedCounty record, checked yearlyWho can approve work at the property

When the match is uncertain

Before a field is added, the record has to be matched to the source. Not every match is clean.

14 Birch Lane · county record

address
standardised, parcel found
match
exact
result
year built, floor area and occupancy written
next check
March 2027

What enrichment hands off

In

Your records
customers, properties, accounts
Your own history
jobs, invoices, equipment
Outside sources
public records, licensed data
Enrichment
match → add → stamp

Out

Enriched records
a source and date on every field
Refresh tasks
when a field expires
Review queue
uncertain matches

Worth building when a missing fact changes a decision

Good fit

  • Decisions wait on facts you could look up: equipment age, property size, company size.
  • The same lookups are done by hand, again and again.
  • Someone will act on the enriched fields.

Not the right fit

  • Nobody can name the decision a field would change.
  • The source can't be matched reliably to your records.

Where enrichment is used

Next to enrichment

Questions about data enrichment

Which data providers do you use?

Whichever fits your market and the fields you need, after we've used your own records. We compare a sample before anyone signs a contract.

What about privacy?

Only fields with a stated use are collected, each source's terms are recorded, and you can show where any field came from.

How do you keep costs down?

Look-ups happen only for records that need the field, results are stored with an expiry, and nothing is looked up twice before it's due.

How fresh is the data?

Every field shows its date. Refresh rules depend on how fast the fact changes: yearly for a house, every job for equipment.