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Web and digital platforms: one platform, not four projects

Most businesses build their web surfaces one at a time: a website, then a booking page, then a customer portal, then an office app. Each gets its own look, its own login and its own copy of the customer's details. Built as one platform, they share a design system, the content, the customer record and the sign-in, and each new surface starts from what's already there.
Talk through your sites and appsSee the eight systems ↓
websiteits own looksame partsbookingretyped into the officelands in the schedulecustomer portala second loginsame sign-inoffice appa third copy of the customerone customer recorddesign systemcontentcustomer recordsign-in4 looks · 3 logins · 3 copies of the customer1 look · 1 sign-in · 1 customer record

Eight systems, from anyone-can-visit to signed in

Who uses the surface decides most of how it's built. Two of the eight renew the foundation underneath the rest.

01Public

02Public, with a lot of content

03Signed in

Renewing the foundation

What every one of them shares

Four things built once, so the second surface costs less than the first.

  1. One look

    The design system

    Buttons, type and colour from one set of parts, on every surface.

  2. One content model

    Written once

    A service, an area or a warranty term is written once and shown wherever it belongs.

  3. One customer record

    Not a copy per surface

    The website, the portal and the office app read and write the same customer.

  4. One sign-in

    Roles set once

    Customers, technicians and the office sign in the same way and see what their role allows.

What people try first

Each is the right answer for a while. The question is what it costs once there's more than one surface.
A website-builder themeQuick and cheap to startConnections to the business, and anything custom
A different vendor for each surfaceEach surface gets a specialistOne look, one record, one login
A portal bolted onto the old siteCustomers get somewhere to goThe old site's problems, now behind a login
Rebuilding everything at onceA clean startAnything working until the whole thing ships

Where most businesses start

  1. Business Website

    If your site doesn't know your business

    Connect it to the CRM and the schedule first; redesign second.

    See how it works →

  2. Digital Modernization

    If the old site is holding you back

    Rebuild it in slices while it keeps running.

    See how it works →

  3. Customer Platform

    If customers phone to ask what's happening

    Give each one a signed-in place connected to the operation.

    See how it works →

Built from

Neighbouring families

Connect your site to your business

Tell us what your website, portal or app does today and what the office still does by hand. We'll show you what we'd connect first.

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