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Web & Digital Platforms

Business websites: connected to the business behind them

Most business websites are brochures. Someone copies reviews onto them months late, the best job photos stay on technicians' phones, and requests arrive by email for the office to retype. A connected business website reads from the systems that already know these things and writes back to the ones that act on them. Nothing is typed twice, in either direction. We build it connected to the systems that already know your reviews, photos and jobs.
Talk through your websiteSee what flows in and out ↓
flows inthe websiteflows outreview platformreviews, with datetechnician appjob photosschedulingtoday's open timesservice areastowns servedhomefurnace replacementRiversidereviews and workbook a visitupdatedupdatedupdatedupdatedschedulingbookings, held for the coordinatorCRMrequests, with the pagecall logcalls, counted by page

Today, and with a connected website

Today

  1. 01Reviews copied onto the site by hand, months later
  2. 02Photos of real jobs stay on technicians' phones
  3. 03Open times aren't on the site, so visitors call to ask
  4. 04Requests arrive by email, and someone retypes them

The site says less than the business knows, and what it collects goes missing.

With a connected website

  1. 01Reviews appear with their platform and date as they're posted
  2. 02Job photos become job stories once a person picks them
  3. 03Today's open times come from the schedule
  4. 04Requests and bookings land in the CRM and the schedule, with their page

Nothing is typed twice, in either direction.

What flows in, and what flows out

Each flow has one source. The site shows it or sends it; it never keeps its own copy.
Reviewsthe review platformthe reviews page and service pages
Job photosthe technician app, picked by the officejob stories on area pages
Open timesschedulingthe booking page
Service areasthe service-area recordsarea pages and the “do you serve” check
Requeststhe site's formsthe CRM, with the page and source
Bookingsthe booking pagescheduling, held for the coordinator

A job photo becomes a job story

The site's best proof is the work itself, published with a person choosing what's shown.

J-622 · Riverside · furnace replacement

  1. Photos taken

    by T3, before and after

    done

  2. Two photos picked

    the office chooses what's shown

    done

  3. Customer's consent recorded

    on the job record

    done

  4. Job story drafted

    service, town and what was done

    done

  5. Reviewed and published

    on the Riverside and furnace replacement pages

    done

A real local job on the site a week after it was done, with the customer's say-so.

The parts it's built from

Each part is built and tested on its own, so you can start with one and add the rest.

  1. Pages

    Marketing Websites

    Each page claims, proves and asks.

  2. Structure

    UX & Information Architecture

    • visitor tasks
    • existing pages
    • search terms

    a task with no page → listed for the next release

  3. Speed and access

    Web Performance · Accessibility

    Fast on a phone, usable by keyboard.

  4. Screens

    Application Frontends

    Booking and forms that show every state.

Connected to the businessAPI IntegrationReads from and writes to the CRM, the schedule and the review platform.

What changes from one business to the next

The connectionsWhich systems the site reads from and writes to
The pagesWhich services, towns and proof get pages
Who editsWhat the office can change without a developer
Who answersWhere each kind of request goes, and who's named

A common starting point is a Next.js site, content in a headless CMS or in the site's own files, and API connections to your CRM and scheduling system. These are starting candidates, not requirements.

Is a business website the right system?

Good fit

  • Customers check your site before they call.
  • Your business knows things the site doesn't show: reviews, jobs, open times.
  • Requests from the site get lost or retyped.

Avoid when

  • You only need pages for paid campaigns. Look at landing pages.
  • Most of your visitors are signed-in customers. Look at a customer platform.

How we'd approach it

Most of the early work is agreeing the connections, the pages, who edits what and who answers each request.

  1. 01

    Understand

    As much as the problem needs

    We map how the work runs today: who does what, which systems hold the records, and where it breaks.

  2. 02

    Design

    Decided before it's built

    Ownership, rules, integrations and exceptions, agreed with you and written down with acceptance criteria.

  3. 03

    Build

    Connected to what you use

    We build the scoped system, connect it to the tools you already run, and test it on the cases that matter.

Related systems

The capabilities underneath

Questions about business websites

Can we keep our current CRM and scheduling software?

Yes. The site connects to the tools you have through their APIs. If one has no API, we'll say so before anything is built.

Who updates the site?

Your office, for most things: services, areas, job stories. Reviews, open times and photos update from the systems they come from.

Are reviews shown automatically?

New reviews appear with their platform and date. You set the rules, such as showing every review or only those with text, and nobody can edit what a customer wrote.

Who owns the site?

You do: the code, the content and the domain. You can run it yourself, with another developer, or with support from us.

Get a website that works with your business

Tell us what your site shows today and what the office retypes from it. We'll show you what we'd connect first.

Start a project