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Growth & Marketing Infrastructure

Reputation automation: every review read, the bad ones seen first

Reviews arrive on three sites, get read when someone remembers, and get answered rarely, or defensively at the end of a long day. Reputation automation brings every review into one inbox, drafts replies in your voice, sends low ratings to a person who calls the customer before anyone replies, and shows what customers keep mentioning. We build it around the sites you're reviewed on and the person who calls unhappy customers.
Talk through your reviewsSee three reviews and their replies ↓
Reviews · this weekmaps listing · A.W.“T3 was on time and explained everything.”reply draftedreview site · G.H.“Furnace fixed same day.”reply draftedmaps listing · P.K.“Good work, a bit pricey.”reply draftedlocal directory · S.L.“Final price was much higher than the estimate.”service lead · call firstmaps listing · N.C.“Friendly, tidy, would use again.”reply draftedWhat customers mentionon time9explained clearly7price3

Reviews on three sites, answered on none

Reviews matter to the next customer, and so do the replies. But they're spread across several sites, nobody owns them, and the ones that need care, the unhappy ones, are the ones most likely to get a rushed or defensive answer.

Reputation automation gives reviews one inbox and one owner. Good reviews get a thank-you that mentions what the customer said; mixed ones get an honest reply; low ratings reach a person who calls first. And patterns across reviews show what's working and what isn't.

Today, and with reputation automation

Today

  1. 01Reviews checked on each site, when someone remembers.
  2. 02Most go unanswered.
  3. 03A bad review gets a reply written in the heat of the moment.
  4. 04Nobody sees patterns across reviews.

The next customer reads the reviews and the silence, or the defensive reply.

With reputation automation

  1. 01Every review from every site in one inbox, within the hour.
  2. 02Replies drafted in your voice, sent after a glance.
  3. 03Low ratings go to a person, who calls before anyone replies.
  4. 04Themes across reviews, monthly.

Every customer who writes gets a considered answer.

How each review is answered

5 and 4 starsThanks, naming what they mentioned, within a dayDrafted; sent after a glance
3 starsThanks, and what you'll look atDrafted; approved by the office lead
1 and 2 starsA call first; a reply after, never defensiveThe service lead
Mentions safety or a refundNo public reply until reviewedThe owner

Reviews are never filtered, hidden or bought. Every customer is asked the same way, as on the Review & Referral page.

Three reviews, three replies

maps listing · ★★★★★A.W.

T3 was on time and explained everything before starting. Water heater swapped in an afternoon.

Owner replydrafted, sent Oct 14

Thanks, A.W. T3 will be glad to hear the explanation helped; we'd rather you know what's happening before we start. Enjoy the hot water.

The parts it's built from

Each part is built and tested on its own, so you can start with one and add the rest.

  1. Collect

    Reputation & Review Automation

    Reviews from every site, into one inbox.

  2. Sort

    Reputation & Review Automation

    • rating
    • words that need care
    • the customer's job

    low rating, safety or refund → a person first, no reply yet

  3. Reply

    Content Operations

    Drafted in your voice, from your rules.

  4. Learn

    Marketing Automation

    Themes and follow-ups, under the same rules as every message.

Underneath every stepMarketing AutomationReview requests and replies share the same caps and suppressions.

What changes from one business to the next

SitesWhich review sites and listings are watched
VoiceHow replies sound, and what they never say
RoutingWho sees low ratings, safety mentions and refund requests
ThemesWhat's tallied, and who reviews it monthly

A common starting point is each review site's API or notifications, n8n to collect and route, a hosted language model to draft replies within your rules, and your CRM to link reviews to jobs. These are starting candidates, not requirements.

Is reputation automation the right system?

Good fit

  • You get reviews on more than one site.
  • Replies are slow, rare or inconsistent.
  • Someone will call unhappy customers.

Avoid when

  • You get a few reviews a year. Answer them by hand.
  • Nobody will follow up on low ratings.

How we'd approach it

Most of the early work is listing the sites, writing down your voice, agreeing who handles low ratings and which themes to track.

  1. 01

    Understand

    As much as the problem needs

    We map how the work runs today: who does what, which systems hold the records, and where it breaks.

  2. 02

    Design

    Decided before it's built

    Ownership, rules, integrations and exceptions, agreed with you and written down with acceptance criteria.

  3. 03

    Build

    Connected to what you use

    We build the scoped system, connect it to the tools you already run, and test it on the cases that matter.

Related systems

The capabilities underneath

Questions about reputation automation

Do replies go out automatically?

Four- and five-star replies can, after a glance. Three-star replies are approved first, and low ratings always wait for a person's call.

Can it hide bad reviews?

No, and it shouldn't. It makes sure bad reviews get a person's attention and an honest reply.

Can we offer something for reviews?

We don't build incentives for reviews. We ask every customer the same way and answer every review.

Does the AI write the replies?

It drafts them in your voice from your rules. A person sees each one before it's posted, at least at first.

Answer every review, in your voice

Tell us where customers review you and how replies happen today. We'll show you how every review would be handled.

Start a project