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Marketing & Growth Systems

Social distribution automation: every post traces back to its source

Posting is easy; knowing what it did is not. Social distribution automation turns pieces you've already approved into posts that suit each account, spaces them by rule, waits for a person to approve each one, and tags every link, so clicks and quote requests land back on the article, guide or job photo they came from.
Discuss your systemSee the scheduling rules ↓
Approved sourcesC-121 permit articlearticle · approved2 posts · 41 clicks · 2 requestsFurnace care guideguide · approved2 posts · 27 clicks · 0 requestsJ-512 job photophoto · permission on file1 post · 63 clicks · 1 requestNext weekMonTueWedThuFrisocial pagevideo channelC-121taggedguidetaggedJ-512taggedC-121taggedC-121taggedguidetaggedC-121 · Tue → Thu · 3 days after its last post

The scheduling rules

One post a day per accountTwo ready for Monday: one moves to TuesdayPeople see one thing at a time
Three days between posts from one sourceThe permit article's second post waits until ThursdayOne piece doesn't crowd the week
Photos of a customer's home need written permissionJ-512's photo: permission on the job recordIt's their home
Nothing posts unapprovedA drafted post waits in the queue for a personYour name is on it
Every link is tagged with its sourceClicks from the post count toward C-121Results land on the piece, not on “social”

One post, start to finish

J-512 job photo · social page

  1. Drafted from the J-512 photo and job notes

    done

  2. Permission checked

    signed on the job record

    done

  3. Approved by the marketing lead

    Tue 4:10 pm

    done

  4. Scheduled

    Wed 12:00

    done

  5. Published

    account connection expired at 12:00; marketing lead told

    failed

  6. Retried after reconnecting

    posted 12:40

    done

  7. Results after 7 days

    63 clicks, 1 quote request, credited to J-512

    done

The failure was loud, the retry was one click, and the results ended up on the job photo, not lost in a total for “social”.

What stays attached to every post

  1. 01

    Its source

    The piece it came from

    Every post links to the approved article, guide or job it was made from.

  2. 02

    Who approved it

    A person, with a time

    The approval is recorded with the post, not buried in someone's inbox.

  3. 03

    Permission

    For photos of homes or people

    A customer photo carries the written permission that allows it.

  4. 04

    A tagged link

    Clicks know where they came from

    Visits and requests from the post count toward its source.

  5. 05

    Its results

    Back on the source

    Clicks, replies and requests add up on the piece, so you can see which sources deserve more posts.

What social distribution hands off

In

Approved pieces
articles, guides, photos
Account rules
spacing, times, formats
Permissions
for customer photos
Social distribution
adapt → approve → schedule → trace

Out

Scheduled posts
with tagged links
Failures
retried or flagged
Results by source
clicks and requests

Worth building when posting is regular

Good fit

  • You post regularly, or want to, from things you've already written or photographed.
  • You can't tell which posts bring enquiries.
  • More than one person posts for the business.

Not the right fit

  • Social isn't where your customers are.
  • There's nothing approved to post from yet. Start with content operations.

Where social distribution is used

Next to social distribution

Questions about social distribution

Will it post automatically?

Only what a person has approved. Scheduling and posting are automatic; approval isn't.

Can AI write the posts?

It can draft them from the approved source. A person approves every one, and the post links back to the piece it was drafted from.

What happens when a post fails?

The person who approved it is told, and it's retried once the problem is fixed. Failures are never silent.

Do we need permission for job photos?

For anything showing a customer's home or people, get written permission and keep it with the job. The system won't schedule a photo without it.